-- April 28, 2011 –- Cleveland, Ohio --WristRock, marketer of guitar watches modeled after vintage guitars, has
announced it has reached an agreement with Wells Fargo Bank and First Data to handle all on-line credit card
transactions beginning May 1, 2011.
In addition to a more user-friendly consumer interface, the new secure on-line ordering system provides for faster
checkout, easier order modifications, and maintains a visual display of shopping cart contents throughout the entire
transaction.
WristRock Marketing Manager, Bill Edwards, explains, "With an annual increase of on-line sales projected to be in
excess of 30% per year, more and more people are saving money over traditional retail purchases by shopping on-
line. Newer consumers are apprehensive about submitting their personal information to companies they aren't
familiar with and can't visit."
Edwards continues, " Our cooperation with leaders in eCommerce security such as Wells, Fargo, First Data, and
Trustwave, will give our customers the confidence that WristRock has taken the appropriate measures to safeguard
them against the rising trend in identity thefts and credit card fraud."
First Data Regional Sales Manager, David Blazek, commented, " We appreciate the spirit of small businesses like
WristRock who take the extra steps to safeguard their consumers credit card information. First Data is committed to
supporting our merchants with the latest encryption technology to assure on-line shoppers' private information is
protected against abuse, hacking and fraud."
In addition, WristRock completed Trustwave's stringent certification of compliance process earning a Level 4
classification of the Payment Card Industry Data Security Standards (PCI DSS) requirements and security
assessment procedures. (Cert. # 9462-OCAB-7376-6452)
The Payment Card Industry Data Security Standard (PCI DSS) is the payment card industry data security
requirement for merchants that store, process or transmit cardholder information, and has been endorsed by all the
major card brands - Visa Inc., MasterCard Worldwide, Discover Network, American Express and JCB. The PCI DSS
is a framework for the secure handling of cardholder data.
# # # # #
About Trustwave
Trustwave is a leading provider of on-demand and subscription-based information security and payment card
industry compliance management solutions to businesses and government entities throughout the world. For
organizations faced with today's challenging data security and compliance environment, Trustwave provides a
unique approach with comprehensive solutions that include its flagship TrustKeeper® compliance management
software and other proprietary security solutions including SIEM, EV SSL certificates and secure digital certificates.
Trustwave has helped thousands of organizations-ranging from Fortune 500 businesses and large financial
institutions to small and medium-sized retailers-manage compliance and secure their network infrastructures, data
communications and critical information assets. Trustwave is headquartered in Chicago with offices throughout
North America, South America, Europe, Africa, Asia and Australia.
About First Data
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for
merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to
drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or
mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company
with $1.2 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking,
insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000
ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and
internationally. With approximately 280,000 team members, Wells Fargo serves one in three households in America.
Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells
Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
About WristRock
WristRock is privately owned and was established as a woman-owned minority business in 2002, in Cleveland, Ohio.
WristRock is merchandised in upscale musical instrument, jewelry, and apparel retailers, House of Blues gift shops,
and the secure electronic boutique at www.wristrock.com. If you would like more information on the products, the
Company, our reseller program, investment opportunities please contact us through our website.
announced it has reached an agreement with Wells Fargo Bank and First Data to handle all on-line credit card
transactions beginning May 1, 2011.
In addition to a more user-friendly consumer interface, the new secure on-line ordering system provides for faster
checkout, easier order modifications, and maintains a visual display of shopping cart contents throughout the entire
transaction.
WristRock Marketing Manager, Bill Edwards, explains, "With an annual increase of on-line sales projected to be in
excess of 30% per year, more and more people are saving money over traditional retail purchases by shopping on-
line. Newer consumers are apprehensive about submitting their personal information to companies they aren't
familiar with and can't visit."
Edwards continues, " Our cooperation with leaders in eCommerce security such as Wells, Fargo, First Data, and
Trustwave, will give our customers the confidence that WristRock has taken the appropriate measures to safeguard
them against the rising trend in identity thefts and credit card fraud."
First Data Regional Sales Manager, David Blazek, commented, " We appreciate the spirit of small businesses like
WristRock who take the extra steps to safeguard their consumers credit card information. First Data is committed to
supporting our merchants with the latest encryption technology to assure on-line shoppers' private information is
protected against abuse, hacking and fraud."
In addition, WristRock completed Trustwave's stringent certification of compliance process earning a Level 4
classification of the Payment Card Industry Data Security Standards (PCI DSS) requirements and security
assessment procedures. (Cert. # 9462-OCAB-7376-6452)
The Payment Card Industry Data Security Standard (PCI DSS) is the payment card industry data security
requirement for merchants that store, process or transmit cardholder information, and has been endorsed by all the
major card brands - Visa Inc., MasterCard Worldwide, Discover Network, American Express and JCB. The PCI DSS
is a framework for the secure handling of cardholder data.
# # # # #
About Trustwave
Trustwave is a leading provider of on-demand and subscription-based information security and payment card
industry compliance management solutions to businesses and government entities throughout the world. For
organizations faced with today's challenging data security and compliance environment, Trustwave provides a
unique approach with comprehensive solutions that include its flagship TrustKeeper® compliance management
software and other proprietary security solutions including SIEM, EV SSL certificates and secure digital certificates.
Trustwave has helped thousands of organizations-ranging from Fortune 500 businesses and large financial
institutions to small and medium-sized retailers-manage compliance and secure their network infrastructures, data
communications and critical information assets. Trustwave is headquartered in Chicago with offices throughout
North America, South America, Europe, Africa, Asia and Australia.
About First Data
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for
merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to
drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or
mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company
with $1.2 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking,
insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000
ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and
internationally. With approximately 280,000 team members, Wells Fargo serves one in three households in America.
Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells
Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
About WristRock
WristRock is privately owned and was established as a woman-owned minority business in 2002, in Cleveland, Ohio.
WristRock is merchandised in upscale musical instrument, jewelry, and apparel retailers, House of Blues gift shops,
and the secure electronic boutique at www.wristrock.com. If you would like more information on the products, the
Company, our reseller program, investment opportunities please contact us through our website.
WristRock Announces Agreement with Wells Fargo Bank, First Data, & Trustwave
Optimizes On-Line Shopping Experience with Enhanced Data Security
Optimizes On-Line Shopping Experience with Enhanced Data Security
FOR IMMEDIATE RELEASE
Visit WristRock's Store
Click on Guitar Watch
